As brands recognize the potential of leveraging their brand IP through licensing, the IP function is becoming all the more essential for companies. By exploiting their IP, brand owners can extend their reach into new product categories, geographies and distribution channels and hence expand their portfolios globally and maximize their revenue at minimal risk. On the other hand, despite the very profitable revenue stream that licensing brings in, owners are often concerned about the integrity of their brand being undermined.
Join this dynamic panel of experts as we dive into the key question for brand owners: how can you monetize your IP without undermining brand integrity?
The session will explore:
Pinpointing the main challenges that accompany brand and trademark licensing and underpinning licensing activity with trademark protection
Identifying appropriate licensees and ensuring control over development, manufacturing, marketing, distribution and sales
Managing companies operating in unfamiliar or far-away markets
Controlling online sales and handling counterfeiting
Nurturing a strong system so internal teams can collaborate to maximize licensing efforts and support licensees
Stobbs (IP) Limited, trading as Stobbs, registered in England and Wales, Company number 08369121. Registered Office: 2nd Floor Platinum Building, St John’s Innovation Park, Cowley Road, Cambridge CB4 0DS. VAT Number 155 4670 01. Stobbs (IP) Limited and its directors and employees who are registered UK trade mark attorneys are regulated by IPReg www.ipreg.org.uk