If you are a brand owner, manufacturer or service provider considering licensing out or in, our upcoming panel session is for you.
Experts from HP and Electrolux will take us through case studies from their own businesses and will share learnings which will be relevant for any brand.
Discussions will include: - When/if to license your brand - How to find people with the right expertise - Operational preparations needed to execute successfully - How to integrate licensing into the wider business
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