No nonsense protection from imitators and infringers
The transition to online retail accelerated dramatically during the Covid-19 pandemic. There are more platforms to monitor, and more potential infringers who pay no attention to your IP rights.
Traditional brand protection methods don’t work anymore, and could result in spiralling costs. The need for constant monitoring can quickly overwhelm in-house teams.
So we developed a better way.
We built an anti-counterfeiting monitoring and enforcement strategy around a deep understanding of your brand and your business needs, saving you time, money and worry.
We’ve combined the breadth of legal functions and our knowledge of technology to create a service that’s effective and easy to use.
Our service begins with our understanding of your brand objectives. Then we provide legal oversight without spiralling costs and enforcement advice informed by commercial realities.
Our expertise across platforms helps you choose the best combination of online solutions for your brand.
And while the old-fashioned approach to legal oversight makes costs difficult to control, we manage high-volume at agreed low or fixed cost.
Not everything has to go to court - we work with you to define efficient, standardised enforcement responses that give you specific, low-cost enforcement. Trading Standards, merchant complaints, WHOis inaccuracies, Police Intellectual Property Crime Unit liaison – it’s all covered.
Our commercial and brand understanding informs when and how to take enforcement to the next level. We assess the costs and benefits on your behalf, so you know whether the returns justify the escalation effort.
Online share of all UK retail sales1
Online spend with US merchants in 20202
Forecast value of global eCommerce by 20243
1 ONS Retail Sales Index – January 2021
2 Digital Commerce 360
3 eMarketer
Let’s talk about your needs and your budget – and we’ll tailor a solution to maximise your protection online.
KEY CONTACT: RICHARD FERGUSON
Read more about Richard here or send him an email.