April 20, 2016
And in Local News … Norfolk Broads Rebranding
And in Local News … Norfolk Broads Rebranding

Various sources (including The Times and Eastern Daily Press) picked up on the ruling last week by the High Court in respect of a judicial review into the decision to “rebrand” the Norfolk and Suffolk Broads as the Broads National Park. The judge held in favour of the renaming, holding that the Broads Authority was empowered to adopt the name as it did not have any misleading effect. There are interesting issues here given the Broads do not have a legal “National Park” status.

It is interesting to a brand geek and practitioner to see brands in the context of tourism and conservation. This is especially so, noting the comments in and around this case about the use here of National Park branding in an “everyday sense” rather than in its legal definition.  The National Park “brand” is “internationally recognised” (despite different legislation in different countries) and a “shorthand” for a place that is special, is properly looked after and deserves to be valued by everyone who visits and lives there.   

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Trademarks /  Travel /  Advertising

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