BrandZ Top 100: Apple Pips Google

The BrandZ Top 100 shows a role reversal of two tech giants, with Apple overtaking Google as the world’s most valuable brand. Top 100 debuts for Alibaba and Huawei also illustrate the increasing importance of Asian brands, whilst Facebook’s 99% increase in brand value shows that established brands can continue to grow by unlocking new revenue streams. Elsewhere, the decline of some traditional household names serves as a reminder for brand owners to constantly keep their value propositions relevant and engaging. You can find the full Top 100 here.

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