May 19, 2020
Stobbs Virtual Summit 2020 - Intangible Asset Monetisation
Stobbs Virtual Summit 2020 - Intangible Asset Monetisation

We are really excited to be bringing you the Stobbs Virtual Summit on Thursday 21st May, 3pm BST.

 

The topic of Intangible Asset Monetisation is a really important one for right now – we at Stobbs believe that brands can play a vital role in powering companies economic recovery from Covid-19. Sign up here at summit.iamstobbs.com.

 

In the session, we’ll explore 4 areas where Intangible Assets can drive revenue. Each session will have live curated Q&A from all respondents, and our Virtual Drinks session is there for you to engage directly with the speakers and ask the more detailed questions.

 

In the first session, Fernando Vasconcellos and Kelvin King from Valuation Consulting will be focusing on:

  • The scale, importance and growth of Intangible Assets and brand in particular
  • How brands can be valued and then leveraged – and examples on how you do it

 

Next, Esther Jolley will be discussing:

  • Leveraging your brand assets to generate profit through licensing.
  • We look at why you should consider it, and how you can do it well.

 

After a mid-session break, we’ll return with Rupert Casey’s session on brand structuring, recognising that:

  • Sometimes having great IP itself may not be enough, and you need to have it in the right place before you can really maximise or protect its value.
  • There are some simple steps which may unlock some serious benefits to you and your business

 

Finally, Julius will explore "Can enforcement make money?"

  • Clients focus on the injunction rather than the return (damages, account of profit etc).
  • It requires strategy, risk mitigation and the courage to see cases through and utilisation of some unusual options, and we’ll show you the process for how to do it.

 

After wrapping up the main session, you will be able to choose your room for virtual drinks and ask the questions you didn’t want to with everyone watching. Bring your own wine / beer / coffee / smoothie depending on your timezone.

 

Please sign up on the link (summit.iamstobbs.com), and look forward to seeing you on the 21st!




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