- The basics of licensing - The role of licensing agents - How to use research and insights - Licensed product development - Style guides - Instore activation
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Esther will be what giving a 101 on licensing agreements. A license agreement is the legal document that underpins every licensing deal and this session will identify the five key things licensees, licensors and retailers need to be aware of.
If anyone can bring life to the topic of licensing agreements, it's Esther.
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