Fashion creatives, your work, brand and creativity – and sweat and tears that come with it – are worth their weight in gold and you have rights! Our upcoming webinar will show you how to protect your brand’s worth, make money from your work and secure funding.
Drawing from real-life start-up and SME clients as well as big-brand companies, we will cover the successes (and sketchy situations!) of other fashion brands past and present. With a wealth of knowledge of IP in the fashion world – from textiles to footwear and accessories - Mary White and Emma Day will cover what every fashion designer absolutely needs to know about protecting their intellectual property!
They will cover everything about IP in Fashion, from identifying monopoly rights on particular valuable creativity you may not even know you own and its worth, to understanding the differences between Irish copyright, industrial designs and trademark rights, their worth, and best usage.
They will delve into how to defend yourself against ‘dupes,’ copycats and counterfeits, prove ownership and take legal action. They will also show you how to avoid common pitfalls, identify when drawing inspiration from creative work and trends ends and an ethical breach begins as even you could be at risk of crossing the line yourself.
They will also discuss navigating the new digital world of AI and share their tips and insights about online marketing and sales, building a strong and secure brand from the outset and best practices for brand protection to compete on the global and territorial stage.
There's still time to sign up, and you can secure your place here.