Morality and public policy considerations are oft-forgotten as absolute grounds of refusal. However, in the recent “COVIDIOT” case, the EUIPO’s Grand Board of Appeal upheld an earlier decision to refuse an EUTM application pursuant to Article 7(1)(f) EUTMR on the grounds that the applied-for trade mark violated accepted principles of morality.
Selina Chan unpacks the case in an article for the Wolters Kluwer Trademark Blog. You can read the full article here.