On Tesco and Unilever

Those with an interest in brands in the UK may have noted the news (see BBC here) of the discussions between the supermarket Tesco and household product giant Unilever. What this show us again is the power a brand name can have in eliciting emotions. News-worthy articles often involve disagreements but this is heightened when it involves well-known everyday brands on both sides (as in this case) and touches upon the cost of family staples. All we need to add to that is a link to Brexit and you have breakfast table headline dyna(not mar)mite!

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