January 25, 2011
Red light for Chroma CTM application on appeal
Red light for Chroma CTM application on appeal
In this article for the ITMA Review, Geoff Weller reviews the General Court's rejection of the mark CHROMA as a CTM which considered the proper assessment of ‘descriptiveness’ and in particular whether a sign that is the Greek word for colour describes a ‘characteristic’ of bathroom ceramics to the Greek-speaking consumer.
Tags
Trademarks

Found this article interesting today?
Send us your thoughts: