In an article for this month’s CITMA Review, Chris Hawkes comments on the decision of the Opposition Division of the EUIPO in B 3138 565, Monster Energy Company v Cheng Shin Rubber Ind. Co. Ltd, EUIPO, 25th March 2022. 

He looks at why brands with a reputation will not always succeed in oppositions, even where their reputation is undeniable or clear to see. He also explores why unregistered rights cases before the EUIPO need to be properly substantiated or they risk failing at the first hurdle. Read the full article here.