Opinion
Our latest views, comments and analysis on all things intangible.
But that's my name! A guide to when to use your own name for your fashion brand
January 24, 2022
But that's my name! A guide to when to use your own name for your fashion brand
Fashion Trademarks Celebrity Commercial Contracts Brand Structuring IP basics
The game has changed: IA and IP are claiming the crown in the retail sector
April 28, 2021
The game has changed: IA and IP are claiming the crown in the retail sector
Fashion Brand Valuation Brand Intelligence Brand Extension (licensing) Commercial Contracts Brand Structuring
What You Need to Know about Debenhams and Boohoo: Challenges and Success
January 29, 2021
What You Need to Know about Debenhams and Boohoo: Challenges and Success
Fashion Brand Valuation Brand Intelligence Brand Extension (licensing) Commercial Contracts Brand Structuring
Did Boohoo get a good deal acquiring the Debenhams brand for £55m?
January 29, 2021
Did Boohoo get a good deal acquiring the Debenhams brand for £55m?
Fashion Brand Valuation Brand Intelligence Brand Extension (licensing) Commercial Contracts Brand Structuring
7 Key Steps in Achieving Excess Returns on Investments in Intangible Assets
August 12, 2020
7 Key Steps in Achieving Excess Returns on Investments in Intangible Assets
Brand Valuation Brand Intelligence Brand Extension (licensing) Commercial Contracts Brand Structuring IP basics
Brand V&A – Bringing Art to All
June 16, 2020
Brand V&A – Bringing Art to All
Arts & Entertainment Brand Extension (licensing) Brand Structuring
Can licensing keep brands alive?
June 2, 2020
Can licensing keep brands alive?
Fashion Advertising Brand Valuation Brand Extension (licensing) Commercial Contracts Brand Structuring
How can brands have no value?
May 26, 2020
How can brands have no value?
Fashion Food & Drink Publishing Trademarks Automotive Travel Brand Valuation Sport Finance Celebrity Commercial Contracts Brand Structuring IP basics Beauty Toys Pharma
How can firms continue to generate “excess returns”?
April 28, 2020
How can firms continue to generate “excess returns”?
Trademarks Designs & Copyright Brand Valuation Brand Intelligence Brand Extension (licensing) Commercial Contracts Patents Brand Structuring IP basics
Place smart bets: Zero-based budgeting – for IP Strategy
April 5, 2020
Place smart bets: Zero-based budgeting – for IP Strategy
Trademarks Designs & Copyright Brand Valuation Brand Intelligence Patents Brand Structuring
Survive, then thrive: Using growth share incentives to retain critical team members
April 5, 2020
Survive, then thrive: Using growth share incentives to retain critical team members
Brand Valuation Brand Intelligence Brand Structuring
Resurrection of iconic Tidyman brand
February 15, 2017
Resurrection of iconic Tidyman brand
Trademarks Advertising Brand Extension (licensing) Brand Structuring
Google knocks Apple off the top spot as the world’s most valuable brand
February 7, 2017
Google knocks Apple off the top spot as the world’s most valuable brand
Tech Brand Valuation Brand Intelligence Brand Structuring
Has Morrisons found a SAFEWAY into the convenience sector?
November 24, 2016
Has Morrisons found a SAFEWAY into the convenience sector?
Food & Drink Trademarks Brand Structuring