The Best And Worst Branding of 2016

An interesting article here by Fast Company on The Best And Worst Branding One thing that stands out to us from the examples cited is the continued move to cleaner, simpler brand assets. This is in large part due to brands needing to adapt to the limited graphic space available on app icons or social media favicons. With this trend comes a new challenge in making assets distinctive and proprietary enough to prevent third parties from using a similar graphic – this is particularly the case where a brand drops its name and relies on a logo alone. As brand assets change, it’s important for brand owners to keep their portfolios up to date with how their brands are used in commerce. Whilst trade marks have traditionally been the favoured method of obtaining rights, Registered Community Designs can also provide a cost-effective way of building protection, especially where the asset in question is not quite as distinctive (and therefore perhaps not inherently registrable as a trade mark) or consists of various different design iterations. As 2016 comes to a close, we look forward to the new brand developments that 2017 will bring with it. In the meantime, we’d like to wish all of our clients and readers a Happy New Year.

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