In February's
CITMA Review, Yana Zhou comments on the UKIPO's decision on Apple Inc.'s opposition to Swatch's applications for SWATCH ONE MORE THING and ONE MORE THING (
O-531-17). Whilst the Hearing Officer found that Apple had not used ONE MORE THING as a trade mark, they concluded that Swatch's actions fell short of standards of acceptable commercial behaviour, and Apple's claim on bad faith was successful. Read the full analysis
here.