Bio

Marty joined Stobbs in 2025 as a co-founder of our U.S. office.

Marty has been practicing trademark and copyright law for over 35 years. He is a member of the New York state bar. He litigates in U.S. district and appellate courts, and before the U.S. Trademark Office. Marty is a UDRP panelist.

Marty is best known as the publisher of The Trademark Blog, the world’s oldest blog devoted to trademark law.

Recently, a presumably real reviewer in WTR said:

"Martin Schwimmer is “a trademark expert. His litigation skills are unparalleled, and he is also a trusted adviser that provides business-minded and reasonable legal advice.” Schwimmer is handpicked by clients to counsel them in growing their trademark portfolios and to represent them both before the courts and the TTAB."

So there’s that.

Q+A

Favourite food?

My wife makes this whipped sweet potato thing with brown sugar pecan topping for Thanksgiving.

Favourite music?

Burning Down The House – Talking Heads.
Hound Dog – Big Mama Thornton.
Highway 61 Revisited - Dylan.
Beethoven Piana Sonata No. 21 “Waldstein”.
Brick House – The Commodores.

Favourite book?

Catch 22 – Heller.
Breakfast of Champions – Vonnegut.
Foundation – Asimov.
All the Slough Horses novels.
Dog is Thirsty - Kitamura.

Favourite gadget?

iPhone.

Favourite film?

This is Spinal Tap.
Dr. Strangelove.
Best in Show.
Fargo.
North by Northwest.

Choice of night out?

Maybe seeing stand-up, maybe a concert.

Choice of dress code?

Stobbs hoodie.

Choice of holiday?

Scuba-diving in the Caribbean.

What sound or noise do you love?

The crowd roar when your team scores.

What profession other than your own would you like to attempt?

Point guard, New York Knicks.

Favourite brand?

Those of my clients.