When it comes to intellectual property, JK Rowling and Warner Bros are definitely sorcerers. The Harry Potter empire offers a multitude of merchandising possibilities, from the seven books and eight films to the theme parks, wands and the upcoming TV series.

In an article for CITMA, Sonia Amrar walks us through how the Harry Potter franchise has protected its IP empire, and how this protection has increased over time as the saga of the wizarding world developed in scale and scope. You can read the full article here.