We can advise across the whole issue, creating a true, integrated solution; and maximising impact by implementing across the full range of disciplines...
Vision
Vision
We will protect creativity and drive commercial success through:
  1. A holistic and strategic approach
  2. An imaginative and practical application of law
Mission
Mission

We want to become the world’s leading brand advisory company.

To achieve this, we can’t just focus on answering legal questions.

We think the world of trademarking and IP needs a rethink.

And that’s where we come in...

IAM
IAM

This is a place where a holistic and strategic approach and an imaginative and practical application of law enables creativity and commercial success.

We have an unrivalled breadth of expertise and we are continuing to innovate and grow where the only extremes are the limits of our client’s brands.
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Intangible
Asset
Management
[in-tan-juh-buhl
as-et man-ij-muhnt]

Adjective and compound noun.

The legally minded and commercially driven approach to making the difficult to define impossible to steal.

Intangible Asset Management: The best interests of brands require expertise across a breadth of capabilities
  • Anti-counterfeiting
    Counterfeit product is a problem for any company - top line sales, customer confidence in the brand and business confidence in the legal function all take a hit.
    Customs recordals, watching and monitoring platforms alone aren't effective and issues can escalate if bad actors recognise the lack of effective enforcement.
    Starting with Customs recordals, we layer on our online brand enforcement packages - but we don't stop there:
    We build a strategy with Brand Intelligence that addresses the cause and mitigates the symptoms. It gets the results you need, the way you need them.
    Talk to us about:
    • Balancing the standardisation and tailoring of detailed monitoring.
    • Our packages - sweeps of online market places, relationships with trading standards and law enforcement, co-ordination of customs activities, our own investigators, cease and desist programmes, and civil enforcement.
  • Brand Intelligence
    Counterfeit product is a problem for any company - top line sales, customer confidence in the brand and business confidence in the legal function all take a hit.
    Customs recordals, watching and monitoring platforms alone aren't effective and issues can escalate if bad actors recognise the lack of effective enforcement.
    Starting with Customs recordals, we layer on our online brand enforcement packages - but we don't stop there:
    We build a strategy with Brand Intelligence that addresses the cause and mitigates the symptoms. It gets the results you need, the way you need them.
    Talk to us about:
    • Balancing the standardisation and tailoring of detailed monitoring.
    • Our packages - sweeps of online market places, relationships with trading standards and law enforcement, co-ordination of customs activities, our own investigators, cease and desist programmes, and civil enforcement.
  • Brand Licensing
    Counterfeit product is a problem for any company - top line sales, customer confidence in the brand and business confidence in the legal function all take a hit.
    Customs recordals, watching and monitoring platforms alone aren't effective and issues can escalate if bad actors recognise the lack of effective enforcement.
    Starting with Customs recordals, we layer on our online brand enforcement packages - but we don't stop there:
    We build a strategy with Brand Intelligence that addresses the cause and mitigates the symptoms. It gets the results you need, the way you need them.
    Talk to us about:
    • Balancing the standardisation and tailoring of detailed monitoring.
    • Our packages - sweeps of online market places, relationships with trading standards and law enforcement, co-ordination of customs activities, our own investigators, cease and desist programmes, and civil enforcement.
  • Commercial
    Counterfeit product is a problem for any company - top line sales, customer confidence in the brand and business confidence in the legal function all take a hit.
    Customs recordals, watching and monitoring platforms alone aren't effective and issues can escalate if bad actors recognise the lack of effective enforcement.
    Starting with Customs recordals, we layer on our online brand enforcement packages - but we don't stop there:
    We build a strategy with Brand Intelligence that addresses the cause and mitigates the symptoms. It gets the results you need, the way you need them.
    Talk to us about:
    • Balancing the standardisation and tailoring of detailed monitoring.
    • Our packages - sweeps of online market places, relationships with trading standards and law enforcement, co-ordination of customs activities, our own investigators, cease and desist programmes, and civil enforcement.
  • Designs and Copyright
    Counterfeit product is a problem for any company - top line sales, customer confidence in the brand and business confidence in the legal function all take a hit.
    Customs recordals, watching and monitoring platforms alone aren't effective and issues can escalate if bad actors recognise the lack of effective enforcement.
    Starting with Customs recordals, we layer on our online brand enforcement packages - but we don't stop there:
    We build a strategy with Brand Intelligence that addresses the cause and mitigates the symptoms. It gets the results you need, the way you need them.
    Talk to us about:
    • Balancing the standardisation and tailoring of detailed monitoring.
    • Our packages - sweeps of online market places, relationships with trading standards and law enforcement, co-ordination of customs activities, our own investigators, cease and desist programmes, and civil enforcement.
  • Disputes
    Counterfeit product is a problem for any company - top line sales, customer confidence in the brand and business confidence in the legal function all take a hit.
    Customs recordals, watching and monitoring platforms alone aren't effective and issues can escalate if bad actors recognise the lack of effective enforcement.
    Starting with Customs recordals, we layer on our online brand enforcement packages - but we don't stop there:
    We build a strategy with Brand Intelligence that addresses the cause and mitigates the symptoms. It gets the results you need, the way you need them.
    Talk to us about:
    • Balancing the standardisation and tailoring of detailed monitoring.
    • Our packages - sweeps of online market places, relationships with trading standards and law enforcement, co-ordination of customs activities, our own investigators, cease and desist programmes, and civil enforcement.
  • Domains
    Counterfeit product is a problem for any company - top line sales, customer confidence in the brand and business confidence in the legal function all take a hit.
    Customs recordals, watching and monitoring platforms alone aren't effective and issues can escalate if bad actors recognise the lack of effective enforcement.
    Starting with Customs recordals, we layer on our online brand enforcement packages - but we don't stop there:
    We build a strategy with Brand Intelligence that addresses the cause and mitigates the symptoms. It gets the results you need, the way you need them.
    Talk to us about:
    • Balancing the standardisation and tailoring of detailed monitoring.
    • Our packages - sweeps of online market places, relationships with trading standards and law enforcement, co-ordination of customs activities, our own investigators, cease and desist programmes, and civil enforcement.
  • Litigation
    Counterfeit product is a problem for any company - top line sales, customer confidence in the brand and business confidence in the legal function all take a hit.
    Customs recordals, watching and monitoring platforms alone aren't effective and issues can escalate if bad actors recognise the lack of effective enforcement.
    Starting with Customs recordals, we layer on our online brand enforcement packages - but we don't stop there:
    We build a strategy with Brand Intelligence that addresses the cause and mitigates the symptoms. It gets the results you need, the way you need them.
    Talk to us about:
    • Balancing the standardisation and tailoring of detailed monitoring.
    • Our packages - sweeps of online market places, relationships with trading standards and law enforcement, co-ordination of customs activities, our own investigators, cease and desist programmes, and civil enforcement.
  • Online Brand Enforcement
    Counterfeit product is a problem for any company - top line sales, customer confidence in the brand and business confidence in the legal function all take a hit.
    Customs recordals, watching and monitoring platforms alone aren't effective and issues can escalate if bad actors recognise the lack of effective enforcement.
    Starting with Customs recordals, we layer on our online brand enforcement packages - but we don't stop there:
    We build a strategy with Brand Intelligence that addresses the cause and mitigates the symptoms. It gets the results you need, the way you need them.
    Talk to us about:
    • Balancing the standardisation and tailoring of detailed monitoring.
    • Our packages - sweeps of online market places, relationships with trading standards and law enforcement, co-ordination of customs activities, our own investigators, cease and desist programmes, and civil enforcement.
  • Trademarks
    Counterfeit product is a problem for any company - top line sales, customer confidence in the brand and business confidence in the legal function all take a hit.
    Customs recordals, watching and monitoring platforms alone aren't effective and issues can escalate if bad actors recognise the lack of effective enforcement.
    Starting with Customs recordals, we layer on our online brand enforcement packages - but we don't stop there:
    We build a strategy with Brand Intelligence that addresses the cause and mitigates the symptoms. It gets the results you need, the way you need them.
    Talk to us about:
    • Balancing the standardisation and tailoring of detailed monitoring.
    • Our packages - sweeps of online market places, relationships with trading standards and law enforcement, co-ordination of customs activities, our own investigators, cease and desist programmes, and civil enforcement.
  • Valuation
    Counterfeit product is a problem for any company - top line sales, customer confidence in the brand and business confidence in the legal function all take a hit.
    Customs recordals, watching and monitoring platforms alone aren't effective and issues can escalate if bad actors recognise the lack of effective enforcement.
    Starting with Customs recordals, we layer on our online brand enforcement packages - but we don't stop there:
    We build a strategy with Brand Intelligence that addresses the cause and mitigates the symptoms. It gets the results you need, the way you need them.
    Talk to us about:
    • Balancing the standardisation and tailoring of detailed monitoring.
    • Our packages - sweeps of online market places, relationships with trading standards and law enforcement, co-ordination of customs activities, our own investigators, cease and desist programmes, and civil enforcement.
Anti-counterfeiting
Counterfeit product is a problem for any company - top line sales, customer confidence in the brand and business confidence in the legal function all take a hit.
Customs recordals, watching and monitoring platforms alone aren't effective and issues can escalate if bad actors recognise the lack of effective enforcement.
Starting with Customs recordals, we layer on our online brand enforcement packages - but we don't stop there:
We build a strategy with Brand Intelligence that addresses the cause and mitigates the symptoms. It gets the results you need, the way you need them.
Talk to us about:
  • Balancing the standardisation and tailoring of detailed monitoring.
  • Our packages - sweeps of online market places, relationships with trading standards and law enforcement, co-ordination of customs activities, our own investigators, cease and desist programmes, and civil enforcement.

The best advice,
commercially-led, with no agenda,
no waffle, no jargon

The more we understand, the more strategic and practical our advice, the clearer our costs.

We invest in our client relationships - we care about them as companies and as individuals.

We want to feel like a fundamental part of your business - becoming a virtual in-house team.

We advise across the whole issue, creating a true, integrated solution; and maximising impact by implementing across the full range of disciplines.

We can deliver for our clients where no-one else can.