Our People
Olivia.bedell-pearce@iamstobbs.com
London
Linkedin
Olivia Bedell-Pearce
IA Director

Liv is an experienced commercial lawyer and General Counsel with over 20 years’ of practice. Her career has spanned both private practice and in-house, and she has built up a wealth of experience across a variety of sectors including brand licensing, digital space, film, tech, publishing, events, the music industry, and big data. She has worked with startups, FTSE 100 companies, emerging and heritage brands, and has extensive experience working on cross-border deals.

Liv’s in-house roles have included being GC for a music tech business, Senior Commercial Counsel at a FTSE 100 company and, most recently before joining Stobbs, global GC for the Mr. Men and Little Miss brands at Sanrio.

Liv is Head of Commercial at Stobbs and is a key contact for all commercial and brand licensing work. As a member of the VGC (Virtual General Counsel) team at Stobbs, she also provides general in-house legal team support services to her clients, together with brand strategy, protection, enforcement and exploitation advice.

Her clients appreciate her commercial approach to problem solving and the practical advice that she provides. They also value her constructive and effective approach to negotiations and excellent drafting skills.

Liv mentors junior solicitors at Stobbs. She also runs the commercial contract training programme internally as well as providing training content and sessions for clients.

Favourite food?

Marmite on toast.   

Favourite music?

All things Grohl. Rock and Metal at heart. To see live: Foos, Alice in Chains, Arcade Fire, Muse, Royal Blood and Justice. I have been known to queue up to see Take That and Britney too. The ears want what the ears want.

Favourite book?

Hitchhiker’s Guide.

Favourite gadget?

LEGO brick separator.

Favourite film?

Labyrinth.

Choice of night out?

Pub quiz or a board game café.

Choice of dress code?

Jeans and a t-shirt. Fancy dress. Hiking boots and walking gear. Not necessarily in that order.  

Choice of holiday?

Country cottage with my friends and my dogs.

What sound or noise do you love?

Humphrey (no.3 cat) purring. He’s mastered a next level contented rumble.

What profession other than your own would you like to attempt?

Textile artist or Blue Peter presenter.

Favourite brand?

Tie between LEGO and NASA.

 

  • Trade marks
  • Copyright & Design
  • Commercial Contracts
  • Online Brand Enforcement
  • Brand extension & licensing
  • Virtual General Counsel

Liv is an experienced commercial lawyer and General Counsel with over 20 years’ of practice. Her career has spanned both private practice and in-house, and she has built up a wealth of experience across a variety of sectors including brand licensing, digital space, film, tech, publishing, events, the music industry, and big data. She has worked with startups, FTSE 100 companies, emerging and heritage brands, and has extensive experience working on cross-border deals.

Liv’s in-house roles have included being GC for a music tech business, Senior Commercial Counsel at a FTSE 100 company and, most recently before joining Stobbs, global GC for the Mr. Men and Little Miss brands at Sanrio.

Liv is Head of Commercial at Stobbs and is a key contact for all commercial and brand licensing work. As a member of the VGC (Virtual General Counsel) team at Stobbs, she also provides general in-house legal team support services to her clients, together with brand strategy, protection, enforcement and exploitation advice.

Her clients appreciate her commercial approach to problem solving and the practical advice that she provides. They also value her constructive and effective approach to negotiations and excellent drafting skills.

Liv mentors junior solicitors at Stobbs. She also runs the commercial contract training programme internally as well as providing training content and sessions for clients.

Favourite food?

Marmite on toast.   

Favourite music?

All things Grohl. Rock and Metal at heart. To see live: Foos, Alice in Chains, Arcade Fire, Muse, Royal Blood and Justice. I have been known to queue up to see Take That and Britney too. The ears want what the ears want.

Favourite book?

Hitchhiker’s Guide.

Favourite gadget?

LEGO brick separator.

Favourite film?

Labyrinth.

Choice of night out?

Pub quiz or a board game café.

Choice of dress code?

Jeans and a t-shirt. Fancy dress. Hiking boots and walking gear. Not necessarily in that order.  

Choice of holiday?

Country cottage with my friends and my dogs.

What sound or noise do you love?

Humphrey (no.3 cat) purring. He’s mastered a next level contented rumble.

What profession other than your own would you like to attempt?

Textile artist or Blue Peter presenter.

Favourite brand?

Tie between LEGO and NASA.

 

Olivia.bedell-pearce@iamstobbs.com
London
Linkedin
  • Trade marks
  • Copyright & Design
  • Commercial Contracts
  • Online Brand Enforcement
  • Brand extension & licensing
  • Virtual General Counsel