Domains, trademarks and brand. All aligned and in step.
Domains should be straightforward- they are cheap and easy to register.
But without strict management, you risk unchecked proliferation and a host of resulting issues.
As a result, companies do not have a full picture even of what they own, let alone what domains are owned by third parties that might conflict with the brand.
We can conduct an audit as part of helping you to develop a strategy. What you own. What you should own. But we can also look at the landscape- who else owns what and what should we and can we do about it?
We are not a domain registrar, but we provide white labeled access to a domain platform through our client systems. So you can register domains, manage your portfolio and run reports- all in one place.
A consistent strategy yields instant results.
Pinning down exactly what domains are owned by any given organisation. Aligning with the brand and trade mark strategy- clearly understanding what should be registered and where.
Understanding what part domains play in the overall strategy yields immediate cost benefits from a renewals perspective as well as better information management.
We have a range of monitoring options, as a standalone option or as part of a wider online brand enforcement approach.
We advise with your brand in mind. What to register. How to manage. How to defend. And if someone starts to tread on your toes, we're on your side. Whether that's through URS domain complaints, an anonymous approach or a commercial negotiation.
September 3, 2021
May 25, 2021