June 3, 2016
Is it Safe to Bring Abandoned Brands Back to Life?
Is it Safe to Bring Abandoned Brands Back to Life?

Carrie Bradley and Tony Dylan-Hyde examine the trade mark issues surrounding the ressurection of "zombie brands" in this article to be published in the summer edition of Managing Intellectual Property. The full version will be available on our blog shortly. 

Tags
Trademarks /  Brand Extension (licensing) /  Brand Structuring

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