Our People
Steven.ustel@iamstobbs.com
London
Linkedin
Steven Ustel
Brand Protection Strategist

Steven specialises in Online Brand Enforcement, with a focus on strategy and investigations. Before deciding to join Stobbs, he had built his own IP enforcement and investigations company after various anti-piracy and brand protection roles.

In 2019, Steven published the book Digital Brand Protection, a reference guide for investigating online IP infringement. The aim was to provide a framework for brand owners, in particular SMEs, to protect and commercialise their assets in the digital economy.

Further IP nerd pursuits include trying to create the greatest dedicated brand protection blog in existence (which you can have a look at here) and an academic interest in applying the theories and models of criminology to IP crime.

Outside of work, Steven enjoys chilling with friends, reading, writing, graphic design, cooking, football, rugby, and most importantly – spending time with his family.

Favourite food?

Souvla.

Favourite music?

Anything that's live.

Favourite book?

Digital Brand Protection: Investigating Brand Piracy & Intellectual Property Abuse.

Favourite gadget?

Game Boy Advance.

Favourite film?

Lord of the Rings.

Choice of night out?

Good food.

Choice of dress code?

Black.

Choice of holiday?

Portugal.

What sound or noise do you love?

Wind charms.

What profession other than your own would you like to attempt?

Stay at home dad. 

Favourite brand?

Spurs.

  • Online Brand Enforcement

Steven specialises in Online Brand Enforcement, with a focus on strategy and investigations. Before deciding to join Stobbs, he had built his own IP enforcement and investigations company after various anti-piracy and brand protection roles.

In 2019, Steven published the book Digital Brand Protection, a reference guide for investigating online IP infringement. The aim was to provide a framework for brand owners, in particular SMEs, to protect and commercialise their assets in the digital economy.

Further IP nerd pursuits include trying to create the greatest dedicated brand protection blog in existence (which you can have a look at here) and an academic interest in applying the theories and models of criminology to IP crime.

Outside of work, Steven enjoys chilling with friends, reading, writing, graphic design, cooking, football, rugby, and most importantly – spending time with his family.

Favourite food?

Souvla.

Favourite music?

Anything that's live.

Favourite book?

Digital Brand Protection: Investigating Brand Piracy & Intellectual Property Abuse.

Favourite gadget?

Game Boy Advance.

Favourite film?

Lord of the Rings.

Choice of night out?

Good food.

Choice of dress code?

Black.

Choice of holiday?

Portugal.

What sound or noise do you love?

Wind charms.

What profession other than your own would you like to attempt?

Stay at home dad. 

Favourite brand?

Spurs.

Steven.ustel@iamstobbs.com
London
Linkedin
  • Online Brand Enforcement
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