Domains should be straightforward - they are cheap and easy to register. But without strict management, you risk unchecked proliferation and a host of resulting issues.

• Individually they are cheap, but what if you have 100, or 1,000 or 10,000 domains?
• Are domains a key strategic tool for the business, or just another form of IP?
• What part do they play in an overall brand strategy?
• An individual creates a domain for the company, but often when that individual exits, any active management of that domain is lost.
• Internal conflict about who has responsibility for what?
• Domains become valuable, and disputes become important.

We can conduct an audit as part of helping you to develop a strategy. What you own. What you should own. But we can also look at the landscape - who else owns what and what should we and can we do about it?

We are not a domain registrar, but we provide white labeled access to a domain platform through our client systems. So you can register domains, manage your portfolio and run reports- all in one place.

Pinning down exactly what domains are owned by any given organisation. Aligning with the brand and trade mark strategy - clearly understanding what should be registered and where.

Understanding what part domains play in the overall strategy yields immediate cost benefits from a renewals perspective as well as better information management.