Want to know where you stand in the market?
Or where you stack up vs. the vision of where you want to be?
Our breadth of capability, our experience of 1,000s of clients, and our comprehensive strategy and benchmarking evaluation can deliver insight on:
We can evaluate your trade mark portfolio strategy – alignment to need, business strategy; gap filings; application of strategy to renewals, approach to third parties.
We evaluate your relative brand strength by considering Financial performance; brand rights and protections; marketing budget and social media profile; the awareness and perception of customers; online prominence and sentiment within the media and relative positions on CSR and ESG dimensions.
We benchmark brand protection by considering four factors: The online space – including eCommerce, social media, domains; the offline space as indicated by litigation actions and customs recordals; PR in terms of media coverage and membership of trade associations and groups; and trade mark portfolio in key counterfeit / trade / supply chain locations.
The outputs of the exercise provides not just the current competitive position, but also a roadmap of prioritized actions to achieve the desired state.
Trade Marks
Brand Protection
