Most law firms deploy a limited, formulaic set of legal practices to managing disputes – mainly escalating from basic cease-and-desist letters to litigation. This is attractive to law firms because of the fees that they can command for taking matters to court.

From a client perspective, taking this traditional approach is time-consuming and costly – which risks significant commercial impact on clients that they may never recover, and more than that, it prices many companies out of properly protecting their rights.

At Stobbs, we stand alongside brand owners, supporting them to maximise and protect their highest value asset – and this applies to all brand owners – not just ones with deep pockets.

We look to democratise brand protection – and we deliver it by deploying the full range of dispute resolution capabilities to each client’s specific circumstance.

For each client issue, we pull together our cross-functional dispute-leaders across litigation, brand protection and anti-counterfeiting to craft a bespoke response to each client issue, and blend the right proposition to match the issues, the risks, the budget and the timelines of each situation.

No other firm can craft the perfect approach from such a broad range of capability – including:

• Litigation (IPEC, Shorter Trials Scheme, High Court)
• Mediation and arbitration
• Online brand enforcement (domains, social media, website, apps, plus setting up online monitoring)
• Asia Desk expertise – Customs recordals, online marketplace experts and conduit, investigations, market surveys, AMR raids and enforcement (civil / criminal)
• PR Strategies (shape public perceptions, maintain trust, ensure your side of story is communicated clearly)
• Business-to-business facilitated conversations (less adversarial approach than C&D letters)
• Registry actions (challenging TM rights)
• Investigations
• Rights acquisitions (extending TM protection)
• Commercial agreements
• Enforcement authorities
• ASA complaint
• Licensing (as possible outcome)