In February, after a nearly one-month trial, Chanel won its high-profile case against luxury online reseller What Goes Around Comes Around (WGACA). The jury voted in favour of Chanel unanimously on all four counts of trademark infringement, false association and unfair competition claims, as well as a false advertising claim. The company was awarded $4m in statutory damages with additional equitable relief still to be assessed.

According to many experts, the ruling establishes boundaries within the luxury resale market while also safeguarding consumers against deceptive advertising and counterfeit products. Chanel has always taken extensive measures to protect its brand online, being resistant to online third-party sales of its goods.

Harri Berridge takes a closer look at the case and the judgment for The Global Legal Post. You can read the full article here.