Harri Berridge spoke to Alice Audley (Blogosphere's founder) about her professional and personal experience of IP (intellectual property).
'Blogosphere: Serious Influence' is a podcast all about the business side of the influencer industry. Hosted by Blogosphere - a media company rooted in the world of influencers, which runs events, a network and publishes an internationally distributed print publication (former cover stars include Zoella and Casey Neistat) - the series features interviews with influencer marketing experts, brands as well as influencers themselves.
Harri covers...
- her unconventional career path and how she ended up as a trade mark attorney at Stobbs
- how and why influencers and creators should protect their IP in their early engagements with brands
- red flags to watch out for in the influencer/ agency relationship
- how and why brands should protect their IP as they are starting out
- the issue of greenwashing and how brands, influencers and creators can prove their commitment to sustainability
- the increasing importance of commercial contracts in the influencer industry (and how you can use these to ensure you are paid on time)
Harri also demystifies the following legal jargon terms, explains what they mean in practise and what you need to look out for...
- exclusivity clauses
- termination clauses
- licensing agreements
- indemnity clauses
- warranty clauses
- liability clauses
- passing off
You can listen to the full episode on Apple Podcasts, Audioboom, Spotify or Amazon Music.
