Harri Berridge spoke to Alice Audley (Blogosphere's founder) about her professional and personal experience of IP (intellectual property).
'Blogosphere: Serious Influence' is a podcast all about the business side of the influencer industry. Hosted by Blogosphere - a media company rooted in the world of influencers, which runs events, a network and publishes an internationally distributed print publication (former cover stars include Zoella and Casey Neistat) - the series features interviews with influencer marketing experts, brands as well as influencers themselves.
her unconventional career path and how she ended up as a trade mark attorney at Stobbs
how and why influencers and creators should protect their IP in their early engagements with brands
red flags to watch out for in the influencer/ agency relationship
how and why brands should protect their IP as they are starting out
the issue of greenwashing and how brands, influencers and creators can prove their commitment to sustainability
the increasing importance of commercial contracts in the influencer industry (and how you can use these to ensure you are paid on time)
Harri also demystifies the following legal jargon terms, explains what they mean in practise and what you need to look out for...
Stobbs (IP) Limited, trading as Stobbs, registered in England and Wales, Company number 08369121. Registered Office: 2nd Floor Platinum Building, St John’s Innovation Park, Cowley Road, Cambridge CB4 0DS. VAT Number 155 4670 01. Stobbs (IP) Limited and its directors and employees who are registered UK trade mark attorneys are regulated by IPReg www.ipreg.org.uk