Advancements in technology often demand our attention, whether we are ready to embrace them or not.

The concept of the metaverse, and the technologies that underpin it, are rapidly developing and this advancement offers us a glimpse of the potential immersive future of the internet. Web 3.0 promises a future in which our physical and virtual lives are closely entwined. The metaverse and Web 3.0 have the potential to reshape how consumers interact with brands, and early adopters are laying the foundations for their brands to reap the possible rewards in the future.

As with any technological development, the metaverse and Web 3.0 offer brands both opportunities and threats that need to be protected against.

A big thanks to Nelly Mensah (LVMH), Jana M. Arden (KPMG) and session chair Leo Longauer (LVMH) for speaking alongside Julius Stobbs about the risks and rewards for brands in the metaverse at Marques 2023.