It's crucial that brands protect their intellectual property in the digitial age. This means legally protecting their unique ideas, branding, products and services so that they cannot be copied or used without their permission.

This might come in the form of...

™️ Trade Marks
🥼 Patents
🖼️ Designs
©️ Copyright

The SME fund set up by EUIPO - European Union Intellectual Property Office is a great resource to support brands to do this, and in this video, Mary White explains how she helped Apio Systems protect their intellectual property through the fund.

You can find out more about the fund and how you might be able to access it here.