Pieter van den Bulck has spoken to the World Trademark Review about his 'daring move' to move into an outside counsel role, from being in house counsel at AB InBev. He explains how our new Netherlands office will work and how and why we are trying to create a new type of brand advisory company. We are very excited to have him on board and can't think of anyone better placed to lead this new venture.

You can read the full article here.