Emma Teichmann, Claire Breheny, Chris Sleep, Esther Jolley and Will Haig are set to attend the Evening Standard's 'SME Expo: Powering Scaleup Businesses' next week. With 4,000+ SME founders and owners, 100+ best in class suppliers, 60+ expert speakers, 30 workshops and 100+ hours of free peer-to-peer learning, the SME XPO is the UK’s leading exhibition and conference dedicated entirely to ambitious SME founders and decision-makers who are looking to scale.
The SME XPO brings scale-up SME business leaders and founders together with expert suppliers to answer address challenges across the exhibition floor and in curated workshops and networking sessions. Topics to be covered include strategy, finance and investment, marketing, technology, and more. Whatever the challenge - SME XPO offers SMEs the help they need to scale and grow their business.
Stobbs will be hosting a workshop at 2.30pm on Tuesday 23 April (in Theatre 1) on The Intangible Assets (IP): how to harness your brand to grow your business. Attendees will learn:
- How to identify different types of intangible assets (also known as IP rights) and what businesses need to do to protect those rights
- What a brand strategy is and how it should evolve with a business’s life cycle
- Practical steps to take at each stage in that life cycle to effectively use IP rights to grow your business and maximise brand value
Tickets are free, and there is still space, so register now and take part in the SME XPO 2024 to gain insights, connect with peers, and explore the latest solutions for business growth. We hope to see you there!
