We are really excited to announce our partnership with LMCA which will be led by Esther Jolley as Managing Director of LMCA, Europe. It represents an extension of our Brand Extension capability which is also lead by Esther. Esther has had a fantastic impact on the firm in the last 2 years- bringing her practical and commercial perspective from her licensing background and we could not think of anyone better placed to lead this new venture.
LMCA represent one of the top 5 global licensing firms- and it’s a recognition of our growing reputation that they have chosen to partner with us in Europe. For over 35 years, LMCA have managed global brand licensing programs across a wide range of industries and markets, creating meaningful brand products and experiences that deliver impactful results and support long-term brand growth.
We are constantly striving to improve our offering and ensure that we are able to offer leading solutions. This unique partnership will help us to further strengthen our Intangible Asset Management capability – powering up our ability to deliver brand extension services and reinforcing our ambition to become the world’s leading brand advisory company.
Please see the official press release of our partnership with LMCA here.
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