May 20, 2015
Banking on dot brands
Banking on dot brands
Barclays have become a high profile early adopter of the new “.brand” Top Level Domains. As noted on, Barclays have begun using their .barclays and .barclaycard domains. A major reason given for this move is the improved control of the online environment and so more secure service to its customers. The .brand was a major innovation and part of the huge expansion of the domain space along with the launch last year of the new Generic Top Level Domains (gTLDs). See our article on this new era of the internet and the importance of trade marks online here.
Online Brand Enforcement /  Domains

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