What’s in a name? Well, quite a lot actually. Your name is your identity, so often it seems an obvious choice when it comes to naming your brand, particularly in the fashion and cosmetics industries.
Using your own name as a fashion designer or fashion retail business can have lots of advantages and can result in very strong brand recognition and brand power. However, it is important to ensure that you think about the future direction of the business and always seek legal advice around:
whether brand clearance is advisable or necessary, even where you are intending to use your own name; and
in relation to any intended sale of the business, or contractual terms around investment.
It is also important to think about what your name means to you and whether you would ever be comfortable in handing over the rights to it to an acquirer of your business.
Emma Day has written a practical guide to when you should (and should not) use your own name for your fashion brand for CITMA- you can read the full article here.
Stobbs (IP) Limited, trading as Stobbs, registered in England and Wales, Company number 08369121. Registered Office: Building 1000, Cambridge Research Park, Cambridge, CB25 9PD. VAT Number 155 4670 01. Stobbs (IP) Limited and its directors and employees who are registered UK trade mark attorneys are regulated by IPReg www.ipreg.org.uk