• Risk analysis

• Approval of campaigns

• Reviewing marketing claims

• Compliance with advertising standards

• Litigation and quasi legal proceedings

• Packaging and labelling requirements

• Promotions / contests / sweepstakes

• Responsible marketing for regulated industries

• Commercial agreements, such as sponsorship and ambassador agreements

• Drafting marketing guidelines

• Advising on internal processes – e.g. workflow management and audit

• Legal updates and impact on marketing and advertising practices

Our own experts are based in Europe and in the US. This enables us to advise you directly in respect of most key markets.

But our offering is truly global as we rely on the 150-firm-wide Stobbs Global Network to tap into local legal marketing support as needed.

Advertising standards in the UK? Sweepstakes in the US?

Food labelling requirements in Mexico?

Alcohol advertising in France?

We can identify the risks and provide solutions.

Marketing Legal Support always meets your specific requirements. We can provide ad hoc support as needed, although some businesses may prefer:
 

• a retainer-fee that we review annually

• having a Stobbs expert devoted to your team as virtual in-house counsel (we can even do “internal” approvals if needed)

• a “marketing audit” that identifies risks and how ways of working can be implemented