Web3 – the general name given to the newest generation of decentralised Internet technologies (following on from the earlier phases of a landscape dominated by read-only, and then by user-generated, content) – continues to see new developments, in part pushed by growth in AI technologies driving a greater demand for privacy and non-restriction on content.
One key area is the realm of blockchain domains, Web3 domain names operating on the same underlying technology as cryptocurrencies such as Bitcoin. These domain names can be utilised for a number of purposes, including the construction of decentralised (peer-to-peer) websites, and wallet addresses for sending and receiving cryptocurrency.
In a new study, David Barnett, Rebecca Newman and Tom Ambridge update earlier work looking at a set of 1.47 million (.eth) domains on the Ethereum blockchain (comprising a year’s worth of registrations, and around one half of the total on this particular blockchain) to identify additional trends and patterns in the dataset, and indicators of brand infringements.
Amongst the main findings are the facts that:
In response to these observations, brand owners are advised that:
These last two points are discussed in more detail in reference .
The full version of the study can be downloaded here.