Opinion
Our latest views, comments and analysis on all things intangible.
A tasty new TLD: the launch of .food
February 12, 2024
A tasty new TLD: the launch of .food
Online Brand Enforcement Food & Drink Domains
Think globally, act locally: An overview of infringement hotspots around the world
February 1, 2024
Think globally, act locally: An overview of infringement hotspots around the world
Online Brand Enforcement Domains Anti-Counterfeiting
AI-t's raining brands: The top generative-AI brands in 2024
January 25, 2024
AI-t's raining brands: The top generative-AI brands in 2024
Online Brand Enforcement Domains AI
Seek and ye shall (not necessarily) find: the dangers of relying (just) on SEO
January 19, 2024
Seek and ye shall (not necessarily) find: the dangers of relying (just) on SEO
Domains Tech Advertising
Coining Success: Trends in the online brand prominence and overall value of cryptocurrencies
January 16, 2024
Coining Success: Trends in the online brand prominence and overall value of cryptocurrencies
Online Brand Enforcement Domains Finance
Searching for Google Gemini: a case study in handling false positives in brand monitoring
January 12, 2024
Searching for Google Gemini: a case study in handling false positives in brand monitoring
Online Brand Enforcement Domains Tech
A review of the current state of the new-gTLD programme – Dot-brands
January 10, 2024
A review of the current state of the new-gTLD programme – Dot-brands
Online Brand Enforcement Domains
BUZZ! A study of the online prominence and sentiment of the top 100 global brands
January 5, 2024
BUZZ! A study of the online prominence and sentiment of the top 100 global brands
Online Brand Enforcement Domains Brand Valuation
IDN-tifying trends: insights from the set of non-Latin domain names
December 29, 2023
IDN-tifying trends: insights from the set of non-Latin domain names
Online Brand Enforcement Domains
The shape of things to .com: An overview of domain availability
December 21, 2023
The shape of things to .com: An overview of domain availability
Online Brand Enforcement Domains
Brand protection return-on-investment: an overview of calculation frameworks and methodologies
December 15, 2023
Brand protection return-on-investment: an overview of calculation frameworks and methodologies
Online Brand Enforcement Domains Brand Valuation Finance
.expert .watches .new .online .website .news (.lol!): a review of the current state of the new-gTLD programme
December 12, 2023
.expert .watches .new .online .website .news (.lol!): a review of the current state of the new-gTLD programme
Online Brand Enforcement Domains
Trends in Web3- Part 3: Developments in artwork blockchain domain names
December 6, 2023
Trends in Web3- Part 3: Developments in artwork blockchain domain names
Online Brand Enforcement Domains Tech
Finding the right size- Measuring the prominence of fashion brands online
November 28, 2023
Finding the right size- Measuring the prominence of fashion brands online
Online Brand Enforcement Fashion Domains