Opinion
Our latest views, comments and analysis on all things intangible.
Sausage rolls in Primark- whatever next? The rise of shop-in-shops
April 6, 2022
Sausage rolls in Primark- whatever next? The rise of shop-in-shops
Fashion Food & Drink Automotive Brand Extension (licensing) Commercial Contracts Beauty Toys
Coexistence agreements: a practical guide
March 1, 2022
Coexistence agreements: a practical guide
Trademarks Commercial Contracts Disputes IP basics
But that's my name! A guide to when to use your own name for your fashion brand
January 24, 2022
But that's my name! A guide to when to use your own name for your fashion brand
Fashion Trademarks Celebrity Commercial Contracts Brand Structuring IP basics
The game has changed: IA and IP are claiming the crown in the retail sector
April 28, 2021
The game has changed: IA and IP are claiming the crown in the retail sector
Fashion Brand Valuation Brand Intelligence Brand Extension (licensing) Commercial Contracts Brand Structuring
London Fashion Week 2021, but not as you know it….
February 26, 2021
London Fashion Week 2021, but not as you know it….
Fashion Trademarks Designs & Copyright Commercial Contracts IP basics
What You Need to Know about Debenhams and Boohoo: Challenges and Success
January 29, 2021
What You Need to Know about Debenhams and Boohoo: Challenges and Success
Fashion Brand Valuation Brand Intelligence Brand Extension (licensing) Commercial Contracts Brand Structuring
Did Boohoo get a good deal acquiring the Debenhams brand for £55m?
January 29, 2021
Did Boohoo get a good deal acquiring the Debenhams brand for £55m?
Fashion Brand Valuation Brand Intelligence Brand Extension (licensing) Commercial Contracts Brand Structuring
7 Key Steps in Achieving Excess Returns on Investments in Intangible Assets
August 12, 2020
7 Key Steps in Achieving Excess Returns on Investments in Intangible Assets
Brand Valuation Brand Intelligence Brand Extension (licensing) Commercial Contracts Brand Structuring IP basics
Can licensing keep brands alive?
June 2, 2020
Can licensing keep brands alive?
Fashion Advertising Brand Valuation Brand Extension (licensing) Commercial Contracts Brand Structuring
How can brands have no value?
May 26, 2020
How can brands have no value?
Fashion Food & Drink Publishing Trademarks Automotive Travel Brand Valuation Sport Finance Celebrity Commercial Contracts Brand Structuring IP basics Beauty Toys Pharma
How can firms continue to generate “excess returns”?
April 28, 2020
How can firms continue to generate “excess returns”?
Trademarks Designs & Copyright Brand Valuation Brand Intelligence Brand Extension (licensing) Commercial Contracts Patents Brand Structuring IP basics
A Brand Owner’s Guide to Force Majeure and Frustration of Contract in light of Covid19
March 31, 2020
A Brand Owner’s Guide to Force Majeure and Frustration of Contract in light of Covid19
Brand Extension (licensing) Commercial Contracts Disputes IP basics
Five days of Brexit - 5. What about references to ‘the EU’ in my agreements?
December 7, 2018
Five days of Brexit - 5. What about references to ‘the EU’ in my agreements?
Trademarks Brexit Commercial Contracts IP basics
Coty gets luxury treatment in a preliminary ruling from the CJEU
February 16, 2018
Coty gets luxury treatment in a preliminary ruling from the CJEU
Commercial Contracts Disputes Beauty