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February 24, 2022
Brand protection in lands unrecognised
January 24, 2022
But that's my name! A guide to when to use your own name for your fashion brand
Fashion
,
Trademarks
,
Celebrity
,
Commercial Contracts
,
Brand Structuring
,
IP basics
April 28, 2021
The game has changed: IA and IP are claiming the crown in the retail sector
Fashion
,
Brand Valuation
,
Brand Intelligence
,
Brand Extension (licensing)
,
Commercial Contracts
,
Brand Structuring
January 29, 2021
What You Need to Know about Debenhams and Boohoo: Challenges and Success
Fashion
,
Brand Valuation
,
Brand Intelligence
,
Brand Extension (licensing)
,
Commercial Contracts
,
Brand Structuring
January 29, 2021
Did Boohoo get a good deal acquiring the Debenhams brand for £55m?
Fashion
,
Brand Valuation
,
Brand Intelligence
,
Brand Extension (licensing)
,
Commercial Contracts
,
Brand Structuring
August 12, 2020
7 Key Steps in Achieving Excess Returns on Investments in Intangible Assets
Brand Valuation
,
Brand Intelligence
,
Brand Extension (licensing)
,
Commercial Contracts
,
Brand Structuring
,
IP basics
June 16, 2020
Brand V&A – Bringing Art to All
Arts & Entertainment
,
Brand Extension (licensing)
,
Brand Structuring
June 2, 2020
Can licensing keep brands alive?
Fashion
,
Advertising
,
Brand Valuation
,
Brand Extension (licensing)
,
Commercial Contracts
,
Brand Structuring
May 26, 2020
How can brands have no value?
Fashion
,
Food & Drink
,
Publishing
,
Trademarks
,
Automotive
,
Travel
,
Brand Valuation
,
Sport
,
Finance
,
Celebrity
,
Commercial Contracts
,
Brand Structuring
,
IP basics
,
Beauty
,
Toys
,
Pharma
April 28, 2020
How can firms continue to generate “excess returns”?
Trademarks
,
Designs & Copyright
,
Brand Valuation
,
Brand Intelligence
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Brand Extension (licensing)
,
Commercial Contracts
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Patents
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Brand Structuring
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IP basics
April 5, 2020
Place smart bets: Zero-based budgeting – for IP Strategy
Trademarks
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Designs & Copyright
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Brand Valuation
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Brand Intelligence
,
Patents
,
Brand Structuring
April 5, 2020
Survive, then thrive: Using growth share incentives to retain critical team members
Brand Valuation
,
Brand Intelligence
,
Brand Structuring
February 15, 2017
Resurrection of iconic Tidyman brand
Trademarks
,
Advertising
,
Brand Extension (licensing)
,
Brand Structuring
February 7, 2017
Google knocks Apple off the top spot as the world’s most valuable brand
Tech
,
Brand Valuation
,
Brand Intelligence
,
Brand Structuring
November 24, 2016
Has Morrisons found a SAFEWAY into the convenience sector?
Food & Drink
,
Trademarks
,
Brand Structuring
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