Opinion
Our latest views, comments and analysis on all things intangible.
Social Tip: the BrewDog founder’s new social media influencer platform
June 20, 2024
Social Tip: the BrewDog founder’s new social media influencer platform
Advertising
Greenwashing 101: Navigating current regulation and future legislation
April 26, 2024
Greenwashing 101: Navigating current regulation and future legislation
Advertising IP basics
Greenwashing 101: What is it and how do you avoid it?
April 11, 2024
Greenwashing 101: What is it and how do you avoid it?
Fashion Food & Drink Advertising
Seek and ye shall (not necessarily) find: the dangers of relying (just) on SEO
January 19, 2024
Seek and ye shall (not necessarily) find: the dangers of relying (just) on SEO
Domains Tech Advertising
Pass the liability to the left hand side: Dutch court finds Fruugo marketplace not liable
January 9, 2024
Pass the liability to the left hand side: Dutch court finds Fruugo marketplace not liable
Online Brand Enforcement Advertising
Influencing the influencers: CMA and CAP issue new guidance on the use of influencers
May 16, 2023
Influencing the influencers: CMA and CAP issue new guidance on the use of influencers
Fashion Advertising Celebrity
Should brand-owners consider adding metaverse-related marks to their trade mark portfolio?
April 6, 2023
Should brand-owners consider adding metaverse-related marks to their trade mark portfolio?
Trademarks Tech Advertising
(Un)true brew? Brewdog falls foul of the ASA's advertising rules
March 9, 2023
(Un)true brew? Brewdog falls foul of the ASA's advertising rules
Food & Drink Advertising Commercial Contracts
Direct liability of online hybrid marketplaces: the shoe is now on the other foot
February 14, 2023
Direct liability of online hybrid marketplaces: the shoe is now on the other foot
Fashion Trademarks Advertising
How Brands Can Protect Customers Against Malvertising
January 19, 2023
How Brands Can Protect Customers Against Malvertising
Online Brand Enforcement Domains Advertising
The Amazon UK Buy Box (non)-Claim
November 24, 2022
The Amazon UK Buy Box (non)-Claim
Advertising Commercial Contracts Disputes
What is the Digital Services Act and how will it protect brands and support online enforcement?
October 12, 2022
What is the Digital Services Act and how will it protect brands and support online enforcement?
Online Brand Enforcement Domains Tech Advertising
What Pride means to me meets What makes us, us
June 28, 2022
What Pride means to me meets What makes us, us
Advertising
Certification marks and fashion: making it easier to follow the sustainability trend
March 10, 2022
Certification marks and fashion: making it easier to follow the sustainability trend
Fashion Trademarks Advertising IP basics