Opinion
Our latest views, comments and analysis on all things intangible.
How athletes who suddenly shoot to fame can make their (trade) mark on and off the court
December 2, 2021
How athletes who suddenly shoot to fame can make their (trade) mark on and off the court
Trademarks Domains Advertising Brand Valuation Sport Anti-Counterfeiting Celebrity Look-a-likes Arts & Entertainment Brand Extension (licensing) IP basics
The game has changed: IA and IP are claiming the crown in the retail sector
April 28, 2021
The game has changed: IA and IP are claiming the crown in the retail sector
Fashion Brand Valuation Brand Intelligence Brand Extension (licensing) Commercial Contracts Brand Structuring
What You Need to Know about Debenhams and Boohoo: Challenges and Success
January 29, 2021
What You Need to Know about Debenhams and Boohoo: Challenges and Success
Fashion Brand Valuation Brand Intelligence Brand Extension (licensing) Commercial Contracts Brand Structuring
Did Boohoo get a good deal acquiring the Debenhams brand for £55m?
January 29, 2021
Did Boohoo get a good deal acquiring the Debenhams brand for £55m?
Fashion Brand Valuation Brand Intelligence Brand Extension (licensing) Commercial Contracts Brand Structuring
7 Key Steps in Achieving Excess Returns on Investments in Intangible Assets
August 12, 2020
7 Key Steps in Achieving Excess Returns on Investments in Intangible Assets
Brand Valuation Brand Intelligence Brand Extension (licensing) Commercial Contracts Brand Structuring IP basics
Do Brands Always Matter? They do for Licensing.
July 7, 2020
Do Brands Always Matter? They do for Licensing.
Food & Drink Advertising Brand Valuation Brand Intelligence Brand Extension (licensing)
How has Covid-19 changed the business of valuations?
June 23, 2020
How has Covid-19 changed the business of valuations?
Brand Valuation
Can licensing keep brands alive?
June 2, 2020
Can licensing keep brands alive?
Fashion Advertising Brand Valuation Brand Extension (licensing) Commercial Contracts Brand Structuring
How can brands have no value?
May 26, 2020
How can brands have no value?
Fashion Food & Drink Publishing Trademarks Automotive Travel Brand Valuation Sport Finance Celebrity Commercial Contracts Brand Structuring IP basics Beauty Toys Pharma
Maro Itoje Image Rights Valuation
May 14, 2020
Maro Itoje Image Rights Valuation
Brand Valuation Sport Celebrity
How can firms continue to generate “excess returns”?
April 28, 2020
How can firms continue to generate “excess returns”?
Trademarks Designs & Copyright Brand Valuation Brand Intelligence Brand Extension (licensing) Commercial Contracts Patents Brand Structuring IP basics
Use the “bank of your brands” to get through the Covid-19 crisis
April 5, 2020
Use the “bank of your brands” to get through the Covid-19 crisis
Advertising Brand Valuation
Place smart bets: Zero-based budgeting – for IP Strategy
April 5, 2020
Place smart bets: Zero-based budgeting – for IP Strategy
Trademarks Designs & Copyright Brand Valuation Brand Intelligence Patents Brand Structuring
Survive, then thrive: Using growth share incentives to retain critical team members
April 5, 2020
Survive, then thrive: Using growth share incentives to retain critical team members
Brand Valuation Brand Intelligence Brand Structuring